There are a few charismatic megaherbs that most people have heard of: Korean ginseng, St.John’s Wort and Echinacea might well be the top three in the current herbal hit parade.
They all have quite well-defined effects (though these may be the tip of the iceberg), and work on issues that interest the affluent Western world: boosting energy, staving off depression, enhancing immunity. Go back a couple of hundred years, and it was wound healers and fever reducers that we found most exciting, but you don’t find much research going into those areas nowadays, though they still preoccupy most of the developing world.
We like things that have a strong, immediate action, that we can take a few times and then put aside and get on with our lives.
Nothing wrong with that; it’s healthy and human. But there are thousands of other remedies that will gently support your vitality, keeping things humming along, ready to deal with whatever comes at you. Friendly herbs like Verbena officinalis (vervain), Urtica dioica (nettles), or Calendula officinalis (marigold) will help to keep you on an even keel, so you don’t keep getting colds, running out of steam or falling into black holes.