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HEARING loss often creeps up on people, with many not realising that they may have a problem until a friend or family member points out their tell-tale behaviour.

Hearing loss can affect people in different ways, but with advances in technology allowing hearing aids to be tailored to patients’ requirements and, with a range of devices to fit your budget at Hereford’s Specsavers Hearing Centre, booking a hearing test could have a life-changing impact.

Peter Lyons, hearing aid dispenser at Specsavers Hearing Centre in Hereford, says: ‘Every week, we see customers learning how a small, simple act like having your hearing tested can change your life.
‘Many people don’t realise that their hearing has deteriorated because it can be a very slow, gradual process. That’s why regular testing is crucial - we can deal with it before it becomes a debilitating issue and affects a person’s social life.'

A hearing test is free and takes just a few minutes.

‘Please do pay us a visit if you’re worried at all about your hearing - you really don’t have anything to lose but could possibly have a lot to gain.’

Tell-tale signs

With one in six people in the UK suffering from some form of hearing loss, there is a good chance that you or someone you know may be affected. Some easily identifiable signs of hearing loss include:

Increasingly complaining of other people mumbling
Always having to turn the TV up to a louder volume
Having difficulty understanding people on the phone
Frequently having to ask others to repeat themselves
Avoiding visiting places where it may be hard to hear others
Having difficulty following conversations and tending to withdraw in a group or noisy setting

Specsavers article hearing

Cost effective – value for money

It is often assumed that the costs involved with hearing aids are prohibitively expensive but, in fact, there are a number of models available, with a range of costs depending on the features included in your chosen model – not on how severe your hearing loss is.

Specsavers Hearing Centre in Hereford offers the lowest prices on the high street, and also offers the best aftercare package, with a free hearing test, four years’ free batteries and a four year guarantee.

Rechargeable hearing aids

Specsavers in Hereford is also now stocking the world’s first hearing aid with rechargeable batteries.

One of the latest innovations in hearing aid technology means that users no longer have to worry about replacing the batteries every few days.


With a battery life of 24 hours between charges, hearing aid wearers can benefit from a complete day of clear hearing before a very straightforward contactless recharging process.

The sleek and compact charging unit can be plugged into mains electricity or connected to a power source via a USB port, making it easy to use anywhere and suitable for travel. The hearing aids are simply placed in ports in the unit with no moving parts and nothing to plug in. To ensure maximum power the hearing aid automatically turns off when charging and reactivates when removed.

Specsavers Hearing


Charge overnight or on the go

A full charge takes four hours. You can simply leave them to charge overnight, just like you might do with a mobile phone. Alternatively, 30 minutes of charging will enable seven hours of use if you need a quick charge on the go. The charger even dehumidifies the hearing aids to help their long-term preservation.

Remote control

What’s more, the hearing aid can be discreetly controlled via the touchControl App and miniPocket device, allowing users to adjust the settings to their needs in different environments.

For more information or to make an appointment, pop into Specsavers at 12 Maylord Street, Hereford, call 01432 353464 or visit

Written by Target Public Relations on behalf of Specsavers. All photos copyright Specsavers.

EDITOR:- Some useful information below.

Specsavers is a partnership of almost 2,000 locally-run businesses throughout the world -all committed to delivering high quality, affordable optical and hearing care in the communities they serve.
Each store is part-owned and managed by its own joint venture partners who are supported by key specialists in support offices
More than 28 million customers used Specsavers in 2014 and the partnership had a turnover of more than £2bn.
More than one in three people who wear glasses in the UK buy them from Specsavers.
Specsavers is a champion of the National Health Service – of its 19.2m customers in the UK, 60% are from the NHS and the company is the largest provider of free NHS digital hearing aids
Specsavers supports several UK charities and is in partnership with RNIB for a public awareness campaign to transform the nation’s eye health.

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